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Sounds About Right: Audiobooks to Help Us Understand the World

#59: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé with Marcus Collins

July 12, 2023 Episode 59
Sounds About Right: Audiobooks to Help Us Understand the World
#59: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé with Marcus Collins
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Sounds About Right: Audiobooks to Help Us Understand the World
#59: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé with Marcus Collins
Jul 12, 2023 Episode 59

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.

His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets–among others.

I had the pleasure of speaking to Marcus about his latest book titled: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

Some of the topics we discussed includes: 

  1. Why is Culture a word that is often used, but misunderstood and what are the systems that make it up?
  2. The ways brands can tap into culture and how they find their 'congregation'  rather than  'audience'
  3. How can brands identify with people and align their message with ones beliefs.
  4. Evaluation & Legitimisation: how this taps into the idea of giving something meaning.
  5. Meaning Incongruence: and why is this something that often happens with brands who are trying to get a message across. 


The Book and Audiobook: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
 is out now.

You can also find out more about Marcus on his website http://marctothec.com




As of now, my podcast is biweekly and prior to an episode I’ll let you know what book/audiobook I’ll be listening to before the next show so we can delve into it together!

Please don’t forget to subscribe to the podcast so you’re in the loop whenever a new episode comes out.

www.instagram.com/SoundsAboutPod

www.twitter.com/SoundsAboutPod


Are you an author that will like to be  on the next episode of the podcast?

Listeners: Did I cover a book you read or listened to? Did I discuss the things which also stuck out to you? Or did I miss it out?..... get in touch, and let me know what your experience was or to give me audiobook recommendations: soundsaboutpod@gmail.com



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Show Notes

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.

His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets–among others.

I had the pleasure of speaking to Marcus about his latest book titled: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

Some of the topics we discussed includes: 

  1. Why is Culture a word that is often used, but misunderstood and what are the systems that make it up?
  2. The ways brands can tap into culture and how they find their 'congregation'  rather than  'audience'
  3. How can brands identify with people and align their message with ones beliefs.
  4. Evaluation & Legitimisation: how this taps into the idea of giving something meaning.
  5. Meaning Incongruence: and why is this something that often happens with brands who are trying to get a message across. 


The Book and Audiobook: For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
 is out now.

You can also find out more about Marcus on his website http://marctothec.com




As of now, my podcast is biweekly and prior to an episode I’ll let you know what book/audiobook I’ll be listening to before the next show so we can delve into it together!

Please don’t forget to subscribe to the podcast so you’re in the loop whenever a new episode comes out.

www.instagram.com/SoundsAboutPod

www.twitter.com/SoundsAboutPod


Are you an author that will like to be  on the next episode of the podcast?

Listeners: Did I cover a book you read or listened to? Did I discuss the things which also stuck out to you? Or did I miss it out?..... get in touch, and let me know what your experience was or to give me audiobook recommendations: soundsaboutpod@gmail.com